11+ E-Commerce Home Decor Background. Moreporks's home page focuses a lot more on the company than their goods. Worldwide home furnishing ecommerce is projected to grow to $394 billion by 2022.
Based on my own experience starting and scaling a company from $0 to six figures in the fashion jewelry niche (which isn't too far off from home decor) i don't think you should write a business plan.
Desktop computer or mobile device, to an end user. Shop wayfair for a zillion things home across all styles and budgets. With free shipping on everything*. First off, it's the fun patterns and squiggles you see at the top of their home page.